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A few years ago, when American Express introduced its revamped Gold card, it also debuted a new color option for the card: Rose Gold. Since then, the alternate hue has been pined after by those who missed out on the offering (and the subsequent referral-only promotion). Well, at last, the day has come and the Amex Rose Gold has returned! What’s more, it seems as though current Gold cardholders like myself can request to “color up” as well.
As a relatively new Gold cardholder, I was both excited and annoyed to see that the Rose Gold card was back — excited because I want it and annoyed because I wasn’t sure if I’d be able to get it. However, looking online, I saw reports from others that they were able to chat with Amex and have a new card sent to them. With that, I took to the Amex app and started a chat.
At first, when submitting my request, I was met with what was clearly an automated message noting that the Rose Gold card had been discontinued in 2019. After I mentioned that I had seen it on the homepage just now (and responding to this bot as if it were a real person even though I knew better), an actual rep popped on after a short wait. When they did, they immediately said they’d be able to swap out my current Gold Card for a Rose Gold one. All I needed to do was confirm my address via an automated form and I was pretty much on my way. The rep let me know that my account number would remain the same and that the new card would arrive within 7 to 10 business days. Apparently, my authorized user will also be getting this version, even though I didn’t specifically request that. Finally, now that I’ve opted into the Rose Gold color, any future cards issued will be in that flavor unless I contact them with a request to return back to regular Gold.
Of course, while it’s great that Rose Gold is now an option for existing cardholders, the real point of this promotion is to attract new members. On that note, American Express is still offering an enhanced welcome offer for the Gold card where new cardholders can earn 60,000 Membership Rewards points after they spend at least $4,000 on the card in their first six months. Moreover, the arrival of Rose Gold more or less corresponds with the arrival of the previously-announced Uber perk for the Amex Gold. Now, the card earns $10 a month in Uber Cash that can also be used for Uber Eats orders. To be clear, this benefit is in addition to the $10 monthly dining credit, which is triggered by purchases from Grubhub, Seamless, The Cheesecake Factory, Ruth’s Chris Steak House, Boxed, and participating Shake Shack locations. Also notable to people like me who hold both the Gold and Platinum cards, the Uber Cash is stackable — meaning that you can earn $25 a month between the two cards. Lastly, as a reminder, American Express Green, Gold, and Platinum members can all unlock 12 months of Uber Eats Pass membership when they enroll by December 31, 2021.
I should note that it seems as though Rose Gold will be sticking around this time. In a press release, American Express’s EVP of Global Premium Products and Benefits Rachel Stocks said, “Our Rose Gold design quickly became a Card Member favorite when we introduced the limited-edition design a few years ago, so we knew we needed to bring it back as an option to choose from permanently.” Therefore, there’s probably no need to rush in an application or card replacement request… even if that’s exactly what I did (oops).
Look, I realize that the color of the credit(esque) card is a pretty silly thing to get excited about. Still, considering that I’m paying $250 a year to have the card, it’s nice that Amex is shaking things up by bringing back this attractive alternative. Meanwhile, I’m also very happy that the new Uber Cash perk is in place as it further helps offset that aforementioned annual fee. I guess what it comes down to is this: Amex is my Valentine and they gave me Rose Gold. 🙂
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