Houston Rockets #1 jersey

Credit Karma Money is Now a Sponsor of the Houston Rockets

I realize that I still categorize these Friday entries as “Quick Tips” — and they often live up to that label. However, today’s musing would definitely be better described as “A Thing I Found Interesting This Week.” What was this occurrence that caught my eye? Well, starting next season, the NBA’s Houston Rockets will don jerseys that bear the Credit Karma Money logo.

That’s right, Credit Karma Money (part of the Credit Karma platform, which itself is now a part of Intuit) revealed a multi-year partnership with the Rockets organization. In a statement regarding the announcement, the GM of Credit Karma Money and Tax said, “Credit Karma Money is built to help the everyday American make financial progress and we couldn’t think of a better partner than a vibrant, diverse city like Houston. We’re looking forward to being a part of this new era of the Houston Rockets, with a fresh, young crop of talent and the new Credit Karma Money—it’s a perfect match.”

Incidentally, this isn’t the first time that a company I’ve covered has ended up entering the sports world. Previously, I was surprised to see SoFi gain naming rights to the Southern California stadium that the Rams and Chargers call home. Similarly, while not FinTech related, the budget airline Allegiant that I’ve written about several times lends its name to the Las Vegas stadium where the Raiders play.

While terms of the deal weren’t disclosed, it certainly couldn’t have been cheap for Credit Karma to score this sponsorship. But in completely unrelated news, just yesterday, I got an email from Credit Karma Money letting me know that the APY on my Save account would once again be cut. Apparently the previous 0.17% APY was far too generous, so it will now go to 0.13% APY as of August 1st.

Snark aside, I’m actually kind of fascinated by this sponsorship. Obviously Credit Karma and Intuit are not small companies, so it really shouldn’t be shocking to me that something like this could be possible. Yet, just like that time Acorns showed up in a Lil Nas X video, I think it’s cool to see FinTech brands pop up in popular culture. So, while Credit Karma Money may not be my absolute favorite digital banking platform (it’s fine but nothing to write home about IMHO), I’m excited to see more FinTechs breakthrough in this way and hopefully bring positive attention to the rest of the sector.

Author

Kyle Burbank

Kyle is a freelance writer and author whose first book, "The E-Ticket Life" is now available on Amazon. In addition to his weekly "Money at 30" column on Dyer News, he is also the editorial director and a writer for the Disney fan site LaughingPlace.com and the founder of Money@30.com.

Other Articles by Kyle Burbank

collage of Discover It Q2 2024 bonus categories

Here's What Discover It Customers Can Earn 5% Back on in Q2

It's March 1st, and you know what that means: time for Discover to announce its second quarter bonus categories! Oh, that wasn't what you were thinking? Well, then. Regardless, continuing a tradition they began last year (prior to that, they'd just announced the full quarterly calendar before the new year),...
grey Moderne Gentlemen Travel Duffle Bag

Travel Tuesday: Moderne Gentleman Travel Duffle Bag Review

As someone who not only travels with some frequency but also enjoys reviewing products, I'm always on the lookout for interesting travel accessories and the like. That's why I was excited when I found the clever Halfday garment duffle a few months ago. Well, after seeing that review, the people...
SiriusXM logo

Another Bill "Negotiation" Win! Cutting Our Sirius XM Fee

Earlier this month, I shared the story of how I managed to instantly save money on my Adobe Creative Cloud subscription. Basically, by going through the steps to cancel, I was presented with a deal that I could live with. Well, just today, I had a similar experience with another...

Leave a Reply

The "Email" field is empty, you must enter some text to proceed.The text you entered in the "Email" field appears to be invalid, please edit it and try again
Get Posts in Your Inbox
Featured Articles
collage of Discover It Q2 2024 bonus categories

Here's What Discover It Customers Can Earn 5% Back on in Q2

It's March 1st, and you know what that means: time for Discover to announce its second quarter bonus categories! Oh, that wasn't what you were thinking? Well, then. Regardless, continuing a tradition they began last year (prior to that, they'd just announced the full quarterly calendar before the new year),...
grey Moderne Gentlemen Travel Duffle Bag

Travel Tuesday: Moderne Gentleman Travel Duffle Bag Review

As someone who not only travels with some frequency but also enjoys reviewing products, I'm always on the lookout for interesting travel accessories and the like. That's why I was excited when I found the clever Halfday garment duffle a few months ago. Well, after seeing that review, the people...
SiriusXM logo

Another Bill "Negotiation" Win! Cutting Our Sirius XM Fee

Earlier this month, I shared the story of how I managed to instantly save money on my Adobe Creative Cloud subscription. Basically, by going through the steps to cancel, I was presented with a deal that I could live with. Well, just today, I had a similar experience with another...

Everything You Need to Know About Flying Allegiant Air in 2024

When my wife and I moved to Springfield, Missouri almost a decade ago, one of the selling points (or at least what kept it in the running) was that there was a nearby airport that served a decent number of destinations. Unfortunately, while it is convenient, flying out of such...