SoFi Invest Takes on “The Latte Factor” With Limited-Time Offer
We’ve all heard of the so-called “Latte Factor” that seeks the quantify how much you could be saving sans Starbucks trips and, in turn, how much you could earn by reinvesting said funds. It’s a theory that makes a lot of sense to some but has also been criticized for not taking into account what individuals prioritize or take pleasure in. Regardless of which side you land on, I think we can all agree on one thing: free coffee is awesome. That’s where SoFi — a FinTech lender that’s recently expanded into other personal finance endeavors — comes in, having just revealed a limited-time promotion that will reward users with a discount on their daily caffeine fix.
In celebration of National Coffee Day on Sunday, SoFi is teaming up with the coffee shop chain Bluestone Lane for a special offer. From September 29th until October 29th, those who invest at least $5 on the SoFi Invest platform will receive a $5 coupon for Bluestone Lane. This coupon will be delivered via a QR code that can be used in the Bluestone Lane app. Those who already have money invested with SoFi (like myself) will receive e-mails with their coupon while newbies will be able to sign-up and earn their coffee cash by making an investment by October 24th.
As excited as I am about this promotion in principal, I do need to point out that it’s unlikely I’ll be able to claim my discounted cup. That’s because Bluestone Lane’s footprint is fairly limited at this point. However, hopefully those in California, New York, Ontario, Washington D.C. and elsewhere will be able to take advantage of this ‘perk.’
To me, this clever promotion only furthers what’s been a pretty amazing year for SoFi so far. I was first officially introduced to them (as in I had heard of them but didn’t know exactly what they did) earlier this year when I signed up for their SoFi Money account. After finding only positive things to say about that offering, I also gave their Active Investing platform a try, including their Stock Bits feature for buying fractional shares. Beyond that, I was also oddly excited to see that the FinTech has claimed the naming rights to the upcoming home of the Los Angeles Rams and look forward to the debut of SoFi Stadium in 2020.
I guess what I’m trying to say is that I’ve found myself becoming quite the SoFi fan and this fun yet pointed offer only heightens that. While the company is certainly not small (I don’t know for sure but I can’t imagine that putting your name on an NFL stadium is cheap), they really do an impressive job with keeping the “social” part of their name intact, showing appreciation and care for their members. With that, I look forward to future SoFi efforts — and perhaps a time when I can enjoy a cup of coffee on them.