Starbucks Launches a Reward Visa with Some Interesting Perks

Quick Tips - Starbucks Launches a Reward Visa with Some Interesting Perks

Starbucks Launches a Reward Visa with Some Interesting Perks

Ever since I launched this site, my affinity for Starbucks has been fairly well-documented, from my tip about earning extra stars at Teavana (RIP) to my Rewards Bingo strategy guide and beyond. So, when Starbucks recently announced it was introducing a new rewards Visa card, you might have expected me to jump all over that. However, while the card does have some interesting perks, it’s getting a hard pass from me — and here’s why.

First of all, let’s look at what the Starbucks Rewards Visa has to offer. Perhaps the biggest perk is that cardholders will become automatic Gold Card members of Starbucks Rewards, earning two stars for each dollar spent at the coffee chain and enjoying access to promotions like Double Stars Days and the aforementioned Rewards Bingo. On top of that, you can also earn an additional star for every $4 you spend outside of Starbucks  as well as earn a bonus star per dollar you spend reloading your Starbucks Card (meaning the gift card, not the credit card —confusing isn’t it?). Plus the card promises eight “Barista Picks,” which will be curated items you’ll receive for free throughout the year.

In terms of sign-up bonuses, you’ll receive 2,500 stars after spending $500 on the card in your first three months. For reference, 125 stars can be redeemed for a free item, making this bonus equivalent to 20 free items. You’ll also get another 250 bonus stars when you reload your Starbucks Card with your Starbucks Rewards Visa (again, confusing) for the first time.

Here’s where the catch comes: the Starbucks Rewards Visa has a $49 annual fee. Granted, 20 free items could amount to as much as $100, but that perk is only good once while the annual fee continues on. Also of note, your stars will expire six months after you first earn them, so you better get drinking.

The other thing that I don’t like about what Starbucks has created is that it will only lead you to spend more money in their store. Compare this arrangement to something like the Uber Visa, which allows you to redeem your rewards for cash back, statement credits, or gift cards — not just Uber rides. Oh, and that card has no annual fee. So while I suppose the Starbucks Rewards Visa might still be a good deal for some hardcore caffeine junkies, the card’s notes are just too bitter for my taste.

All that said, if you are interested in checking out the Starbucks Rewards Visa card for yourself, you can find more info and apply on their website.

Author

Kyle Burbank

Kyle is a freelance writer and author whose first book, "The E-Ticket Life" is now available on Amazon. In addition to his weekly "Money at 30" column on Dyer News, he is also the editorial director and a writer for the Disney fan site LaughingPlace.com and the founder of Money@30.com.

Other Articles by Kyle Burbank

Covering Your Cash Back Bases

Over the past three years, I've learned a lot about money and how to manage my finances. Although I've found myself to be a "money nerd" who takes interest in even the most mundane of topics, one of my favorite aspects of personal finance has been figuring out ways to...

FinCon 2019 Recap: 7 Things I Did Right and Wrong This Year 2

First the bad news: FinCon 2019 has come to a close (*le sigh*). But, looking on the bright side, this year's event was a complete success in my book. In addition to seeing friends from last year and meeting new people, I left Washington D.C. with some great ideas as...

Acorns is Featured in the New Lil Nas X Video and It's Kind of Awesome

Hip hop is a genre not usually known for its messages of fiscal responsibility. This isn't to say there haven't been some songs that preach the gospel of creating wealth instead of merely sharing all the ways you can spend it, but they are comparatively few and far between. So...

Comments

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *